You used to have extraordinary rankings for your site, it showed
up wherever in the web crawlers, and you were getting bunches of movement that
was creating messages, telephone calls, leads, and deals. At that point
something happened, you're not exactly beyond any doubt what, and the leads and
deals became scarce. You check your investigation reports and see a sudden and
particular misfortune in activity. Presently you're frightened. You check your
rankings, and they've gone down or vanished altogether. Now you're not quite
recently frightened, you're startled. How could this have happened? All the
more critically, what should be possible to settle the issue and get the leads
and deals streaming once more?
Rankings can fall for various reasons like low quality link
duplicate content. Sometimes it’s due to a mistake and again checks the website
analysis report. Here are 10 reasons you might experience a drop in rankings.
1.
You’re tracking the wrong rankings: - In recent years there has been a
shift toward “natural language” when it comes to searches, that is, people
typing, or increasingly speaking, complete sentences into search engines,
rather than just a few keywords.
2.
The Google “dance”: - Google
dance means when Google monitor its
SERP. And yes, two days before SERP reflected. It’s normal for rankings to
fluctuate. Not just from one day to the next, but from one computer to another,
one location to another, and based on a host of other variables.
3.
New website: - If you launch a new design for an existing website you can expect
your rankings to drop, regardless of what you do to prepare for that launch,
and regardless of how much better the new website is, in terms of SEO, than the
old one.
4.
New website no longer: - You launched a redesigned website to replace
an old one and the rankings went down, and then came back up quickly, even
higher than they were before, and now they’ve gone back down slightly.
5.
Low quality links: - Many companies made the mistake a few years ago
of succumbing to an offer of thousands of links for a low price.
6.
Losing good links: - A drop in rankings might be due to losing
high quality links. Perhaps those websites or Web Pages disappeared, or the link
to your website was removed.
7.
Bad hosting: - Switch to a low quality hosting company, or a company whose data
center isn’t in the ideal place to provide fast page loads for your site
visitors, and you can end up with user behavior on your site that tells search
engines they should rank other websites before yours.
8.
Incorrect robots.txt file: - Several years ago I made a mistake in the
robots.txt file of a blog I owned and managed. In effect, I told the search
engines to ignore my website and not let anyone find it. Whoops. My traffic
dried up almost entirely.
9.
Competitors: - Search engine rankings are a zero sum game. For any given keyword
if one website’s ranking improves, at least one other website’s ranking must go
down.
10.
Google update: - Thousands of PhDs
are employed at Google working to improve their search algorithm. The algorithm
is updated hundreds of times each year, with some of those updates being large
and disruptive, while most are minor in impact.
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Vishal Sharma
Email: - Vishalsaharma18@gmail.com,
Vishalsharmaseorights@outlook. com