Wednesday 5 April 2017

10 Main Reasons Your SEO Rankings Dropped On Search Engine

You used to have extraordinary rankings for your site, it showed up wherever in the web crawlers, and you were getting bunches of movement that was creating messages, telephone calls, leads, and deals. At that point something happened, you're not exactly beyond any doubt what, and the leads and deals became scarce. You check your investigation reports and see a sudden and particular misfortune in activity. Presently you're frightened. You check your rankings, and they've gone down or vanished altogether. Now you're not quite recently frightened, you're startled. How could this have happened? All the more critically, what should be possible to settle the issue and get the leads and deals streaming once more?




Rankings can fall for various reasons like low quality link duplicate content. Sometimes it’s due to a mistake and again checks the website analysis report. Here are 10 reasons you might experience a drop in rankings.



1. You’re tracking the wrong rankings: - In recent years there has been a shift toward “natural language” when it comes to searches, that is, people typing, or increasingly speaking, complete sentences into search engines, rather than just a few keywords.

2. The Google “dance”: - Google dance means when Google monitor its SERP. And yes, two days before SERP reflected.  It’s normal for rankings to fluctuate. Not just from one day to the next, but from one computer to another, one location to another, and based on a host of other variables.




3. New website: - If you launch a new design for an existing website you can expect your rankings to drop, regardless of what you do to prepare for that launch, and regardless of how much better the new website is, in terms of SEO, than the old one.

4. New website no longer: - You launched a redesigned website to replace an old one and the rankings went down, and then came back up quickly, even higher than they were before, and now they’ve gone back down slightly.

5. Low quality links: - Many companies made the mistake a few years ago of succumbing to an offer of thousands of links for a low price.

6. Losing good links: - A drop in rankings might be due to losing high quality links. Perhaps those websites or Web Pages disappeared, or the link to your website was removed.

7. Bad hosting: - Switch to a low quality hosting company, or a company whose data center isn’t in the ideal place to provide fast page loads for your site visitors, and you can end up with user behavior on your site that tells search engines they should rank other websites before yours.

8. Incorrect robots.txt file: - Several years ago I made a mistake in the robots.txt file of a blog I owned and managed. In effect, I told the search engines to ignore my website and not let anyone find it. Whoops. My traffic dried up almost entirely.

9. Competitors: - Search engine rankings are a zero sum game. For any given keyword if one website’s ranking improves, at least one other website’s ranking must go down.

10. Google update: - Thousands of PhDs are employed at Google working to improve their search algorithm. The algorithm is updated hundreds of times each year, with some of those updates being large and disruptive, while most are minor in impact. 


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Vishal Sharma


Vishalsharmaseorights@outlook.com 

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