Programmatic advertising is growing day by day increasingly in popularity amongst marketers as this disciple is estimated to account for 63% of the CPG display advertising spendin 2015. In 2014, $10.06 billion dollars were spent programmatically and it is projected by eMarketer to double by 2016. Advertising schenerio upcoming year in 2020, 650 million people would be online, its a best way to advertise our product in this peek season.
Simply Programmatic advertising is the automated process of buying and selling ads inventory through an exchange, connecting advertisers to publishers. This process uses with artificial intelligence, because artificial intelligence technologies analyse the audience behavior and real time impression.
How does Programmatic Advertising Work?
Simply Programmatic advertising is the automated process of buying and selling ads inventory through an exchange, connecting advertisers to publishers. This process uses with artificial intelligence, because artificial intelligence technologies analyse the audience behavior and real time impression.
How does Programmatic Advertising Work?
Artificial intelligence technologies have algorithms that analyze a visitor’s behavior allowing for real time campaign optimizations towards an audience more likely to convert. Programmatic companies have the ability to gather this audience data to then target more precisely, whether it’s from 1st party (their own) or from a 3rd party data provider.
Programmatic Advertising Advantages
- Target your KPIs more closely
- Cost Effective
- Gain more customer insights
- Easier Media Buying
- Scalability
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Vishal Sharma
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